MARKETING AND SALES: Europe vs China

MARKETING AND SALES: Europe vs China

Nov 25, 2019

Marketing and sales aim to position products in the market and bring (or increase) profits. To achieve satisfactory results, the two must be aligned. As a salesperson with several years of experience and some knowledge about marketing, I decided to write a few...
Belt Road Initiative in Focus

Belt Road Initiative in Focus

Nov 14, 2019

CIIE has just ended and Shanghai Exotrade Consulting is continuing at full steam ahead. Yesterday, we were guests at the special Summit dedicated to the Belt and Road Initiative, where we were the only representatives of countries from 16+1 initiative. Belt and Road...
What we learned during CIIE

What we learned during CIIE

Nov 12, 2019

Preparing for a business trip is always a challenge. But getting ready for a business trip to China is a special challenge. For us at Exotrade, business travel is nothing new, but this experience was quite special. Employees and associates of Exotrade from Rijeka have...
Shanghai Exotrade Case Study on the biggest Expo in China – CIIE

Shanghai Exotrade Case Study on the biggest Expo in China – CIIE

Nov 6, 2019

Shanghai Exotrade Consulting Co. Ltd and Exotrade ltd. Rijeka, are as of today officially at CIIE – China International Import Expo. As an introduction to the Expo, General Manager of Exotrade, Borna Cicero gave a presentation on the business environment and...